As a marketing professional, you may have contemplated working for a marketing agency at one point during your career. Marketers who work for marketing agencies tend to get more work opportunities compared to professionals who source for individual clients. Further, most agencies tend to offer attractive compensation packages to their employees not to mention that working for an agency has many benefits.
As it is, many career marketers have worked for at least one agency in their lifetime. It is however worth noting that some people are more suited to the dynamics found at a marketing agency than others. Below, the discussion will feature the top 5 benefits of working for an agency which is designed to help you gauge if you are the type of marketer who can thrive at an agency.
- The Jobs Are Dynamic Meaning There Is Never A Boring Day On The Job
It is true that some people never tire of their chosen careers no matter how repetitive and mundane their roles may be. However, most professionals prefer some variety in their roles to spice up their careers. In a typical marketing agency, you get to handle gigs from different companies and brands in various industries meaning that you get to interact with different teams of people. Simply put, you will always have numerous learning opportunities that will make your career interesting and vibrant. If you are looking for a new job you may want to see ‘Stopgap jobs‘ and see what jobs they have going.
- You Get To Learn About Emerging Trends In The Marketing Industry
When speaking to peers in the marketing profession, most of them have confessed that their main fear about quitting agency work is that they will lose some of their skills or the things they have learnt will no longer be of use in the outside world. What most forget is that when working in an agency, you are surrounded by other marketing professionals – each with a diverse skill set, meaning that you get to acquire other skills through osmosis. Further, most agencies are headed by great managers who invest in the continued professional development of their employees. The competition among peers at the workplace also fuels the desire for increased knowledge and shared knowledge. At an agency, you do not have to struggle too much if you are told to handle a task that you do not understand as you can always ask a colleague for assistance.
- You Get To Dictate Your Career Progression Path
Most companies across different industries typically view product development and innovation departments as the core departments in their businesses. Marketing is usually considered a support function by most departments. However, at a marketing agency, you are usually handling the core functions of the business. This makes you invaluable especially if you are able to come up with innovative solutions that make the clients and entire agency at large shine.
- There Are Awesome Remuneration Packages
Agencies have very fast-paced and dynamic work environments. Developing and managing marketing campaigns for different clients can be hectic and time-consuming. It is therefore not uncommon to see marketers working through the lunch break or past official working hours. Additionally, most clients who rely on marketing agencies tend to operate within the same fiscal year which means that the common end-of-year marketing demands tend to coincide across many accounts. This means that marketers who work for an agency often require a lot of steam to effectively handle their roles and responsibilities. That said, based on my own personal experience (and stories from peers), most agencies know how to keep their employees happy and motivated. Team-building activities, great remuneration packages and bonuses are just some of the ways that marketing agencies keep their workers happy and motivated.
- You Get To Forge Networks That Last A Lifetime
In a marketing agency, you will find that most of your colleagues have almost similar job functions. Given that the marketing industry is relatively small, there are many reasons for you to keep in touch with your colleagues even when you leave the agency. Former colleagues may end up becoming your clients, co-workers at a different job or even vendors for your products. Simply put, you will likely that at a marketing agency, you will forge strong business connections that will last a lifetime.